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Talladega Superspeedway takes lead on ISC relief efforts
Corporate office pledges $1 million in funding and services to kickoff initiative
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National Headquarters
2025 E Street, N.W.
Washington, DC 20006
www.redcross.org
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Contact: Kristi R. King
Title: Director of Public Relations
Organization: Talladega Superspeedway
Phone: (256) 761-4705
Cell: (256) 223-0370
kking@talladegasuperspeedway.com
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WASHINGTON, Sunday, September 04, 2005 TALLADEGA, Ala. – Led by a call to action to all International Speedway Corporation sister tracks by Talladega Superspeedway, millions of residents affected by the rampage of Hurricane Katrina in its home state of Alabama, as well nearby Mississippi and Louisiana will benefit from a company-wide hurricane relief program announced today by TSS President Grant Lynch.
"Many of our race fans in Alabama, Mississippi and Louisiana were affected by the horrible devastation of Hurricane Katrina," said Lynch, who also serves as a Vice President at ISC. "Talladega Superspeedway, as well as other International Speedway Corporation facilities across the nation are committed to helping get residents affected by the storm back on their feet."
Beginning at Richmond International Raceway and its Chevy Rock & Roll 400 weekend (Sept. 8-10), ISC-owned tracks will begin facilitating the collection of monetary donations from race fans to the Red Cross in support of the Hurricane Katrina relief efforts.
Other ISC event weekends where fans can donate to the relief fund include:
- Talladedga Superspeedway: Oct. 1st weekend
- Kansas Speedway: Oct. 7th weekend
- Martinsville Speedway: Oct. 21st weekend
- Phoenix: Nov. 11th weekend
- Homestead-Miami: Nov. 18th weekend
Race fans not attending any of these events may still support Talladega Superspeedway's call to action by contacting your local Red Cross office and designating donations "Talladega Superspeedway" in support of the Hurricane Katrina relief effort.
ISC's corporate office located in Daytona Beach, Fla., has committed $1 million in funding and services to jump start the initiative. Funding and services include monetary donations and clothing from ISC's merchandising subsidiary Americrown.
In addition to supporting Talladega's call for contributions, ISC facilities are working with local Red Cross officials to identify other means of support for Katrina Hurricane relief efforts.
Michigan International Speedway President Brett Shelton, who has lived in Mississippi, Alabama and Louisiana, has been tapped to lead the company-wide effort.
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