Media Advisory: MATT LEINART TEAMS UP WITH AMERICAN RED CROSS TO PROMOTE CPR/AED AWARENESS

WASHINGTON, Wednesday, March 05, 2008 —

WHO:	MATT LEINART, HEISMAN TROPHY WINNER, QUARTERBACK OF THE ARIZONA CARDINALS, AND AMERICAN RED CROSS 2008 NATIONAL CELEBRITY CABINET MEMBER MATT LEINART will help educate and raise awareness regarding the importance of knowing how to administer CPR/AED (Automated External Defibrillator,) and to encourage individuals to become trained and certified in this lifesaving skill. LEINART, who was recently certified in CPR/AED training, will demonstrate how easy it is to learn CPR/AED and potentially save lives.
WHAT:	LEINART will be joined by members of the AMERICAN RED CROSS to give a live CPR/AED demonstration.
WHEN:	MONDAY, MARCH 10 at 11:00 a.m. (PST) *Sound bites available at conclusion of press conference
WHERE:	PACIFIC DESIGN CENTER – SILVER SCREEN THEATER 8687 Melrose Ave., 2nd Floor Los Angeles, CA 90069 *Take the San Vicente Entrance and proceed to the Green Building.
WHY:	MATT LEINART and the AMERICAN RED CROSS want to urge people to provide immediate lifesaving assistance to those in need! Approximately 300,000 Americans suffer from sudden cardiac arrest each year. Tragically, more than 95 percent of sudden cardiac victims die before reaching the hospital.
CONTACT:	Sandy Friedman- Rogers and Cowan (310) 854-8109/ sfriedman@rogersandcowan.com Matt Wolf- Rogers and Cowan (310) 854-8279/ mwolf@rogersandcowan.com Pamela King- American Red Cross (202) 303-4437/ kingpam@usa.redcross.org Nick Samaniego- American Red Cross (310) 445-2653/ samaniegon@arcla.org

Note to Editors: Matt Leinart and American Red Cross health and safety experts are available for interviews

About the American Red Cross:
The American Red Cross shelters, feeds and counsels victims of disasters; provides nearly half of the nation's blood supply; teaches lifesaving skills; and supports military members and their families. The Red Cross is a charitable organization – not a government agency – and depends on volunteers and the generosity of the American public to perform its humanitarian mission. For more information, please visit www.redcross.org or join our blog at www.redcrosschat.org.