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American Red Cross and Clorox Team Up Through NASCAR
Kelly Bires’ No. 47 Car Displays Red Cross Logo
WASHINGTON, Thursday, February 14, 2008 Clorox’s No. 47 Ford Fusion car will debut with the Red Cross logo at this Saturday’s NASCAR Nationwide Series - Camping World 300 presented by Chevrolet. For generations, Clorox has been a supporter of the Red Cross, donating products and financial support. This will be the third season in a row that Clorox is donating space to the Red Cross on the back of the No. 47 Clorox Ford Fusion car.
Kelly Bires, driver of the No. 47 Clorox Ford Fusion car was recently trained in first aid and CPR by the Red Cross. Bires is committed to building awareness around preparedness this season.
“Clorox is a great partner with the American Red Cross in helping people prepare for and respond to emergencies,” said Mary S. Elcano, Acting President and CEO of the American Red Cross. “Clorox and the Red Cross reach millions of NASCAR fans and remind them to be Red Cross Ready: Get a Kit, Make a Plan and Be Informed. We’re looking forward to the success of this year’s NASCAR season.”
As part of the company's continued commitment, Clorox has again pledged $1 million to help the Red Cross continue its life-saving work and help create local and national awareness about Red Cross preparedness and health and safety programs. Together, Clorox and the Red Cross are “Dedicated to a Healthier World” to help raise awareness of the need to prevent and prepare for emergencies. For more information, visit www.clorox.com/redcross.
“Through our work with the American Red Cross, we are able to strengthen our commitment of helping families prevent and prepare for emergencies every day,” said Don Knauss, chairman and CEO of The Clorox Company. “We value this long-standing relationship and hope it continues to raise awareness of the importance of being prepared.”
About the American Red Cross
The American Red Cross provides relief to victims of disasters at home and abroad, collects and distributes nearly half of the nation's blood supply, teaches lifesaving skills, and supports military members and families. The American Red Cross, a charity and not a government agency, depends on voluntary contributions of time, money and blood to perform its humanitarian mission.
About the Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2007 revenues of $4.8 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $69.7 million to nonprofit organizations, schools and colleges. In fiscal 2007 alone, the foundation awarded $3.4 million in cash grants, and Clorox made product donations valued at $5.9 million. For more information about Clorox, visit www.TheCloroxCompany.com.
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